There were a number of factors that have influenced the price increase. The main one was the increased cost to do business in Australia and globally due to the ongoing pandemic and world events.
As we are a small family-based business, we don’t have the financial resources that the larger brands have that allow them to weather these events without increasing the price of their products.
As such, unfortunately, and reluctantly (as we are also everyday folk with families), we have had to increase our prices to cover the increased operating costs such as manufacturing and material, international shipping, local postage charges, warehousing, and more. The last year and a half have been extremely challenging for small businesses such as ours but we've done our best to keep the cost increase as low as we can for our customers.